Quick Brief: Adobe stock
Background: Adobe Stock is a subscription based website that provides creatives access to a curation of royalty-free stock photos, audios, vectors, graphics, templates, fonts, videos and more. The service allows users to download stock that can be easily integrated into all Adobe programs.
Challenge: Source a (free) image from the Adobe Stock library and create a poster/artwork in any format. You must feature the line: DID YOU KNOW...*BLANK TO BE FILLED IN*.
Quick Brief: LEGO
Background: The LEGO® brand plays a big role in many kids lives. It invites them to Imagine, build and play out whatever they have in their creative minds and it inspires everyone to see the world in new and playful ways. However, there comes a stage when toys get forgotten. Leaving this sense of play and creativity behind, teenagers can lose their sense of Imagination which has a knock-on effect on the potential to Inspire important change.
Challenge: Appeal to teenagers to rebuild their relationship with the LEGO® brand - on their own terms.
Target Audience: Teenagers anywhere In the world aged 13-18 years old. It needs to encourage and inspire teens, who have advanced into new creative spaces such as music, film, sport and fashion etc.
Deliverables: Social media stills (Instagram and Facebook)
SMP: 'Rebuild the World' of teenage creativity.
The main insight with teenagers is that adolescence can be hard. School, especially in the final years can be overwhelming and emotionally take its toll on teens, with many not even knowing what they want to be in the future. I focused on using nostalgic items to encourage them to take themselves back to a simpler time and find a use for their old Lego.
Resized for Instagram and Facebook
Quick Brief: TAC
Background: The Transport Accident Commission has been raising awareness around road safety for decades, as more than zero fatalities per year is too high. Many drivers think that speeding helps to reach their destination faster, resulting in impatience on the roads, road rage and an increased amount of car accidents. One key statistic is that you will save less than 1.5 minutes driving at 70 km/h instead of 60 km/h over a distance of 10 km, but this poses a higher accident risk.
Challenge: The objective of this quick brief is to reduce the number of accidents and fatalities on the roads by educating drivers that it is not smart to speed.
Target Audience: Drivers aged 18-45, as they are statistically more likely to be involved in road accidents; parents of school-aged children driving to pick up children from school or aftercare.
Deliverables: Billboard or poster, situated in high-traffic locations and on highways in urban areas.
